We MUST Train Our People!

training

I saw a great quote recently from Zig Ziglar, “The only thing worse than training employees and losing them is to not train them and keep them.”

Powerful stuff!

But, how much training do you do with your salespeople? I have a friend who says the problem in most organizations is their training program consists of: See HR, See Payroll, See Ya Later! There’s a lot of truth in that.

In order to raise the standard of our profession, we must raise the standard of our training. We have to invest in our people and give them the tools and the knowledge to be professionals. Why should sales be any different from any other profession?

If one wanted to become an electrician, it would probably be frowned upon for the employer to just hand out a set of tools and let the new guy go “practice” on a customer’s house. But, isn’t that what we do far too much in sales?

If we are going to be professionals and command the type respect we deserve, we have to have a profession others see in that light. We (as salespeople), should be no different than doctors, lawyers or other skilled, licensed positions.

What are you doing with your training? Is it a sales meeting once a quarter? Is it ongoing training to keep your people up to date on the latest innovations in your specific industry? Whatever it is, it’s not enough.

It’s never enough.

When you think you’ve trained your staff enough, train them some more.

Then—and only then—will we start to turn the tide with our profession—not to mention the lead you’ll enjoy over your competition.

I saw a great quote recently from Zig Ziglar, “The only thing worse than training employees and losing them is to not train them and keep them.”

Powerful stuff!

But, how much training do you do with your salespeople? I have a friend who says the problem in most organizations is their training program consists of: See HR, See Payroll, See Ya Later! There’s a lot of truth in that.

In order to raise the standard of our profession, we must raise the standard of our training. We have to invest in our people and give them the tools and the knowledge to be professionals. Why should sales be any different from any other profession?

If one wanted to become an electrician, it would probably be frowned upon for the employer to just hand out a set of tools and let the new guy go “practice” on a customer’s house. But, isn’t that what we do far too much in sales?

If we are going to be professionals and command the type respect we deserve, we have to have a profession others see in that light. We (as salespeople), should be no different than doctors, lawyers or other skilled, licensed positions.

What are you doing with your training? Is it a sales meeting once a quarter? Is it ongoing training to keep your people up to date on the latest innovations in your specific industry? Whatever it is, it’s not enough.

It’s never enough.

When you think you’ve trained your staff enough, train them some more.

Then—and only then—will we start to turn the tide with our profession—not to mention the lead you’ll enjoy over your competition.