Selling In The Rain
As many of you know, I live in South Louisiana. This past Monday our area received 12-15 inches of rain in about a four-hour period. It was coming down in buckets and needless to say created some severe flash flooding.
Luckily, as far as I’ve heard there have been no casualties just a lot of property damage.
The reason I tell you this is because on my way home (slowly) Monday evening I passed by an automobile dealership a little before 6:00 PM. Keep in mind the rain was still coming down, streets were flooding, people were trying to get home and so forth. Now, this area has experienced severe weather before in the form of hurricanes—not that one ever gets used to that sort of thing.
But, in the midst of this deluge Monday evening as I bumper-to-bumper traffic passed this dealership, I saw a couple out looking at a vehicle and a sales lady—holding her umbrella, ankle deep in water, showing off this brand new car.
WOW! You want to talk about committed? That is a pro! How easy would it have been to let that customer wander around by themselves out on the lot while everyone stayed dry inside and watched through the fogged up windows? Obviously, they are serious…I mean SERIOUS about buying a car if they are out shopping in that weather. Evidently, they needed a vehicle—and bad!
I hope she sold that car. I really do. I wanted so badly to call the next day and ask if she sold it, but I knew they would think I was a nut—and it was none of my business. Other than I love to see professionals rewarded with success.
Rainy days are actually GREAT for sales because most of your competition are the ones staying inside warm and dry. Some of my best sales have come during nasty weather.
I have my fingers crossed. I think Karma will handle this one and hopefully she’ll have a record month!
And next time she’ll be “Selling In The Rain” again.