We’ve all been there. Anyone that tells you differently is lying. A sales slump so deep you feel like even your mother wouldn’t buy something if you gave it to her! Never fear, there are brighter days ahead and some “slump busters” that you can put into action today.
If you follow these six tips will have you breaking out of a sales slump and you’ll be back on top (where you belong) in no time:
1) RELAX: Everyone has seen the commercial that talks about, “never let ‘em see you sweat.”. Well, that goes double here. The last thing you want to do is appear desperate (even if you are). Take some time, breathe deep and relax. Forget about making a sale, simply do everything in your power to help a prospect.
2) STOP THE BLAME GAME: This is a never-ending cycle. Stop blaming the weather or the economy or the prospect or their credit rating or this, that and the other. If you spend all your time blaming, you are filling your head with negative feelings. Until you can look yourself in the mirror and admit that you haven’t done YOUR job, you are playing the blame game.
3) GET BACK TO BASICS: One of the main reasons salespeople get into slumps is consciously or subconsciously they start short-cutting the sales process. Even the best players in all of sports go through spring training or training camp every year—and they work on the basics!
4) TAKE A DAY OFF: Get away from work and clear your head. Most sales managers understand the need for this. Don’t even think about work. Go find a quiet place and read, take a nap or just sit and listen to the peacefulness of nature. Get those batteries recharged.
5) ACCEPT WHEN THE SLUMP IS OVER: Believe it or not, I’ve seen salespeople break out of a slump with a huge sale only to turn around and say something negative like, “Well, I got lucky. Hopefully, I’ll get out of this slump soon.” WHAT? Never, ever, ever get in this position.
6) One of the most creative (and successful) slump busters I’ve ever seen came from a young man I knew in the automotive industry. When he went a few days without a sale, he’d go buy a new tie, a new dress shirt (or polo), new shoes or even get a new haircut. Anything to change his look. His rational: It made him FEEL better and more successful! (LOVE IT!)
The main thing to remember is that a sales slump is temporary. You are a professional and you will return to prominence. It sometimes just takes time. Print this and save these tips in your desk drawer or in your wallet. I hope you never need them, but if you do—use them.