Are You Committed to Marketing or Just Interested?


Guest Post by Amy Kinnaird

At the start of one of my small business marketing classes I included the following quote.

“There is a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses, only results.”

~ Ken Blanchard, coauthor of The One Minute Manager

My question to you is this: are you committed to achieving the goals you have set for yourself and your business? Or are you just interested in attaining them? The difference is seen in the actions you take. Do you have a marketing plan in place? Do you have those plans as action items on your daily calendar, and are you actually doing them? If not, you probably just have more of an interest.

An example I gave to the class was that years ago I was a Marketing Rep at IBM and also became a new Mom. I was moreinterested in spending time with my new baby than I was committed to selling computer labs to all of the high schools in my territory. I didn’t follow my marketing plan, and I didn’t make quota that year! (of course, it was okay to spend time with my baby, but I just needed to have a teensy bit more commitment to that quota.)

Your success in business is partially dependent on the actions you take in marketing your business. You must learn to be an action taker and do the marketing consistently. Every day. Even if you don’t feel like it. You do it anyway.

You’re great at what you do as a service or product provider, but maybe marketing isn’t your thing. Maybe it makes you feel uncomfortable; maybe you don’t know what marketing activities to do. Whatever the reason (or excuse), marketing must move to the forefront of your to-do list. By drawing a line in the sand and committing to do your marketing every day, you better ensure success in reaching your goals.

Put on your commitment shoes and boogie on with your marketing!

Amy Kinnaird – UnCommon Sense Marketing

I’m a Marketing Strategist, Corporate Trainer and Speaker,. Over the past 6 years I’ve spoken to and taught hundreds (probably thousands) of people how to use Social Media for marketing their businesses. With 36 years experience in marketing, software and training, I help you simplify your marketing plan, figure out what to do with social media or train your staff on best marketing practices.

My background includes 15 years as a Systems Engineer and Marketing Representative with IBM. Louisiana has been home to me almost forever, I’ve got two “20-something” aged children, and am married to the most understanding man in America!