When you get all your samples and brochures and notebooks and catalogs together and you really work yourself up to have the energy to get in the front door and make your sales pitch, do you know what you look like to the prospect? A sales professional! What’s the first thing they think when someone’s trying to sell something? ‘I’m not buying.’ It’s just a reflex. Today we look at common pitfalls to avoid during the sales approach, and best practices, too.